FISHERS, Ind. — Jarden Home Brands, makers of Ball brand home canning products, has announced that its 2016 Can-It-Forward Day will be July 22 from its new digital location, Facebook Live.
Now it its sixth year, Can-It-Forward Day was born from the desire to share — or pay forward — the joy and benefits of canning, bringing together canners, gardeners and food enthusiasts alike. Canning demonstrations by popular canning bloggers, as well as the Ball brand’s expert chefs, will take place from 10 a.m. to 3:30 p.m. on the Ball Canning Facebook page.
“Online search is the top place consumers look for canning recipes, with 55 percent of consumers telling us they search there for inspiration, so Facebook Live is an ideal platform to reach new and experienced canners,” said Janine Moore, senior brand manager of Fresh Preserving at Jarden Home Brands. “It’s our mission to instill confidence and provide the leading educational resources for those looking to can, whether it’s one jar of pickles or a garden full of tomatoes. Can-It-Forward Day has long been a place welcoming of all preservers, and we’re thrilled to bring it to life in a new way for 2016!”
Whether participants are learning to can for the first time or looking to share preserving expertise, the spirit of “canning-it-forward” will come through in all social aspects of the broadcast, as well as this year’s focus on charity. To support communities offline, five small, local, nonprofit organizations have been selected with the help of participating bloggers to benefit from the event. For every like, share, reaction and comment on the Can-It-Forward Day Facebook Live videos on July 22, a $1 donation will be made to one of the following local charities: Southside Middle School Panther Pantry in Muncie, Indiana; the Food Trust in Philadelphia, Pennsylvania; EnrichLA in Los Angeles, California; Second Harvest Food Bank of Middle Tennessee in Nashville, Tennessee; Food Lifeline in Seattle, Washington.
“Can-It-Forward Day comes during the peak of growing season, and we’re thrilled to help canners of any experience level preserve that bounty, as well as help support food charities around the country,” said Moore.
Viewers will have the privilege of watching unique recipe demos throughout the day, not yet made available online, including those for apricot lavender jam, spicy heirloom tomato chutney, green tomato pickles, fiesta peppers, chipotle peach salsa and more. Participating internationally, canners in Jarden Home Brands’ newest markets — South Africa, Australia and the UK — will join in online by sharing their own favorite canning recipes.
Those looking to learn more about the latest jamming trends and how to make the most of their fresh produce can join Can-It-Forward Day in any of the following ways:
• Pledge to can-it-forward by signing up via the pledge page and share with friends.
• Tune in July 22 to watch canning demonstrations via Facebook Live. Each hour, viewers will have the chance to win a prize.
• Engage with any of the Facebook Live recipe videos and a donation will be made to charity.
• Ask Jarden Home Brands canning experts any preserving or home canning questions via Twitter with the hashtag #canitforward from 10 a.m. to 5 p.m. Consumers can also share their own #canitforward creations with the brand on Pinterest and Instagram.
For information, visit FreshPreserving.com and FreshlyPreservedIdeas.com.