MINNEAPOLIS, Minn. — The Dairy Queen system’s iconic Blizzard Treat takes center stage, July 28, to benefit sick children in local communities.
For every Blizzard Treat sold during the 11th annual DQ Miracle Treat Day, July 28, at participating DQ Grill & Chill and Dairy Queen locations throughout the U.S., $1 or more will be donated to Children’s Miracle Network Hospitals. CMN Hospitals raises funds and awareness for 170 children’s hospitals across the U.S. and Canada.
The Dairy Queen system is also asking fans to use the power of the selfie to rally around Miracle Treat Day. Fans can purchase their favorite Blizzard Treat and share their support and selfie at #MiracleTreatYourSelfie.
Last year, Dairy Queen operators across the U.S. and Canada raised more than $5 million on Miracle Treat Day for CMN Hospitals. Since 1984, the Dairy Queen system has raised more than $105 million for the charity through fundraising efforts including Miracle Treat Day, the Miracle Balloon campaign and other local initiatives.
Miss America 2016 Betty Cantrell, the national goodwill ambassador for CMN Hospitals, will serve as this year’s honorary spokesperson for DQ Miracle Treat Day. Miss America titleholders have been involved with CMN Hospitals by visiting member hospitals and helping with fundraising activities since 1989.
The featured Miracle Treat Day Blizzard Treat of the Day will be Oreo. The Blizzard of the Month for July is M&M Peanut Butter Monster Cookie. All other Blizzard flavors will also be available that day.