LANCASTER — The Ohio Association of Convention & Visitors Bureaus (OACVB) held its 19th Annual Awards of Excellence Luncheon in Lancaster, Ohio, recently. MIDDY Awards are presented for destination marketing and tourism development.
The Darke County Visitors Bureau received two awards for “Excellence in Tourism Marketing” — a second place in the “Brochure/Flyer/Rack Card” category for the Western Ohio Frontier Trail and a second place in the “Visitor Guide” category for the 2016-17 Darke County Visitors Guide. In coordination with the Visitors Bureau, the Western Ohio Frontier Trail brochure was designed by C.J. Jasenski of Projectonetwenty, Greenville, Ohio, and the 2016-17 Darke County Visitors Guide was designed by Shelly Bohman of Graphic Communications, Maria Stein, Ohio.
“It’s a great honor to be recognized for these awards, and the Darke County Visitors Bureau is very lucky to have great design partners to work with like C.J. and Shelly,” said Matthew Staugler, executive director of the Darke County Visitors Bureau. “These projects directly impact our economy by attracting visitors to Darke County and are great vehicles to show off all the unique things Darke County has to offer.”
The MIDDY Award name reflects the region of the country, said Chris Schutte, chairperson of the 2016 OACVB MIDDY Awards. Recipients are recognized for excellence in objective, results, creativity and originality. 133 entries were received in print, advertising, promotion, social media, TV/video, website and marketing campaign categories. All entries are judged by a team of experts in the communications, advertising, public relations, publications and/or tourism fields from outside of the OACVB membership.
Convention and visitors bureaus are best described as destination marketing organizations and are responsible for promoting travel and tourism product awareness to visitors. Many marketing projects were submitted for the annual awards competition. Being recognized for a job well-done in the promotion of travel and tourism throughout the state of Ohio is a highly valued achievement, said Staugler.