SIDNEY — The Sidney-Shelby County Chamber of Commerce will host a marketing seminar, Thursday, Oct. 6, in the Holiday Inn Express & Suites, here.

Advance registration is required by calling 492-9122 or emailing [email protected].

“The Secrets to a Successful Inbound Digital Marketing Program” will be led by staff of Marketing Essentials and will focus on how to generate new business by utilizing the power of the Internet and inbound digital marketing. It is desighed to help marketing directors deelop and implement inbound marketing programs. Sales managers, general managers and those with the responsibility to improve sales may also benefit.

Specific topics to be covered include: the cost of losing online leads and how leads react to the various forms of marketing; how to use data to develop an inbound marketing plan; and understanding that different types of plans can be employed based upon the sales goals established. Best practices for implementing and managing an inbound marketing strategy to reduce costs-per-lead will also be covered.